|
SCOTT FARNSWORTH'S
NEW BOOK
"Double Your Sales"
Regular Price:
$30 plus shipping
ORDER
BOOK
PROFESSIONAL
WORKSHOP
July 29-30,
2010
Orlando, FL
FAX
REGISTRATION
ONLINE
REGISTRATION
|
Double Your Sales...
is a
12-step program for professionals who are sick and tired of losing
sales. It’s powerful medicine for salespeople who want to boost their
business by being themselves, telling the truth, and helping customers
address their real concerns.
Double Your Sales...
is
not for everyone. It’s not for those who believe a salesperson
can’t be honest and authentic and still “close the deal;” who believe
customers must be pressured by artificial urgency; or who believe they
already know all there is to know about selling.
Double Your Sales...
is a
proven remedy for those seeking to recover from poor sales results.
Here’s to your health!
|
|
| |
|
Testimonials
 |
|
"Scott taught
me these Double Your Sales
principles in 2002, and my closing ratio immediately went from about 45%
to over 90%. Whenever I notice a dip in my sales results, I review the
materials and renew my application of them and almost at once my results
climb back up above 90%. As an estate planning professional, I’m sold on
this approach!"
E. Lawrence Brock, Chino, California
"After
completing Scott’s Double Your Sales
training, I used his process and signed up the next 18 prospects in a
row, with each one agreeing to fees of several thousand dollars. My
sales didn’t just double; they quadrupled! I love this approach because
it’s such a natural and purposeful way to communicate real value and
develop profound connections with new clients. For me, it flat-out
works."
Bradley
Hahn, Tempe, Arizona
"I am happy
to have had the opportunity to complete the
Double Your Sales professional consultation course. Scott has
a very intuitive command of the sales process and a very easy demeanor;
this made assimilating the information almost effortless. As a
physician, my life’s work has been about almost anything other than
sales, yet as a plastic surgeon practicing in the retail elective
cosmetic surgery market, the unavoidable fact of the matter is that
effective sales and consultation technique is vital to my success. The
Double Your Sales process articulates the components of an effective and
thoughtful strategy to approach the entire consultation and sales
process, and it creates a structure on which the student can build his
or her own consultation style. I highly recommend this program to any
healthcare professionals for whom "closing the deal" is an important
part of their practice."
Dr. Joseph
Grzeskiewicz, La Jolla, California
“The material is
awesome. I look forward to applying this knowledge and becoming more
successful in my sales.” Jared Pratt, St. Cloud, Florida
“This workshop helps
you look at your professional practice and client relationships
strategically. Specifically it will help you make your practice more
client-centered. You will connect with your clients on a more
fundamental level and be better positioned to help them. By the same
token they will be better positioned to see your value and more
motivated to take action.” Richard Allen Lehrman, Miami Beach,
Florida
"I just returned from the Double Your Sales workshop.
I continue to reflect over and over again on how thankful I am for
having attended your course. I searched for a long time to find a client
engagement process that is effective, repeatable and above all ethical.
There are numerous "systems" in the financial services field that are
designed to "drive" a prospective customer into predetermined financial
vehicles. I could never do that – so I kept looking..
When I read your book and listened to your CD set, I found the Double
Your Sales process to be exactly what I was looking for—it is completely
honest and ethical. Now, when an individual or organization goes through
my "system," we all experience the peace of mind and satisfaction of
knowing that our relationship is based on integrity. Thank you for your
integrity and your commitment to individuals such as me who seek an
honest, ethical approach to serving others.”
John Fisher, Ft. Lauderdale, Florida
“The value of the
storytelling process is transformational. This sales process is
actually enjoyable and a pleasure to implement with prospects. Scott’s
course doesn’t just train you on a new system, but it introduces
students to an ongoing network of professionals whose own stories and
experiences enrich their personal insight in dealing with potential
customers.” Linda McCormick, Altamonte Springs, Florida
“This workshop has
given me new insight into the sales process. I really appreciate this
refreshing approach that will help me stay focused and real when meeting
with prospects and clients. It will truly help propel my career—and
sales!” Greg Mashburn, Valdosta, Georgia
“I thought this was
an excellent training session that was masterfully taught. The
process of stating the principle to learn, modeling the principle, and
then providing ample opportunities to practice was very effective and
kept me engaged the whole two days. Thanks!” Tom
Levesque, Orlando, Florida
“Terrific program.”
Dan Weinberg, Albany, New York
"After meeting you at
the Advisors in Philanthropy conference and speaking
with SunBridge Legacy Builder
Network member Squillace
about your programs, I ordered two of
your books from Amazon. Being a newcomer to the financial planning
business (I set up my RIA in late April) one of my biggest
challenges is selling,,
and one of the abilities I lack most also happens to be selling. So
your book Double Your Sales came up when I searched
your name on Amazon. And even though 2 times zero is still zero and
the fact that the title to me was not something I would normally see
myself purchasing… it was short money so I figured what the heck.
My wife likes to gives me a hard time
about my book purchases, saying that
the pathway to our home is worn because of the number of times the
UPS driver walks up it with a package from Amazon.. and that
perhaps I should consider finishing the
23 books next to my side of the bed before ordering another one.
So I will
confess that your book sat there until yesterday.
I had a meeting scheduled for today with a
prospective client, one that I was kind of nervous about. It was a
couple, both physicians (which I found intimidating) and so I began
to read your book to see if it might provide some insight.
I’ve only made
it through chapter 8, but right from the Foreword the book spoke to
me. I was meeting with this
couple at 11:00 a.m.
and prior to that had to meet a rep from Trust Company of America at
a local Starbucks so I brought the book and continued reading and
when I got to page 78 it got a bit spooky. On
that page you provide an example of the Who Are You Story… and
questions to this couple (both physicians). Bradley Hahn’s
foreword is great in that as a perfectionist I tend to want to have
a complete grasp on things before implementing anything… but his
admission that the system was effective even though he stumbled
through it was helpful to read.
Although in my meeting at Starbucks I was the
prospect, I decided to test market the approach and it was almost
too simple, all I had to do was be myself.
So my meeting with this couple starts, we agree upon
the agenda and I tell my New
Me Story
and it was almost like an out-of-body experience… because my story
was powerful and at the same
time not in any way boastful, it was
authentic. And I get to the Who Are You Story and I nearly started
laughing because I heard myself using your exact words:
“I’m curious how two physicians ended up being married to each
other?”
Not once is the meeting did I even come close to
“selling” the client. Like
Bradley I was simply myself and opened my heart… they did all the
rest. So I’m now a convert to your method
with a new client.
Thanks,
Timothy J. Haley, Arlington, MA
|
|
| |
|
Steps & Diagram
CLICK
HERE TO READ
A
DESCRIPTION OF
OF EACH STORY
IN
"THE DOUBLE YOUR
SALES PROCESS"
|
Double Your Sales
is a book about relationship selling. Since the secret
to sales is relationships, and since the key to
relationships is stories, then it follows that to get better
at sales, you need to get better at stories.
The first sentence of The
Leader’s Guide to Storytelling, Stephen Denning’s
groundbreaking book about using stories in business
leadership, states: “This is an account of a simple but
powerful idea: the best way to communicate with the people
you are trying to lead is very often through a story.”
Our message is similar: The
best way to communicate with prospective customers is
through a story. Or to be more precise, through a sequence
of stories. The Double Your Sales Process is a sequence of
a dozen stories, some told by you and some told by
prospective customers. Through this simple yet powerful
process, you can easily turn more prospects into paying
customers—customers who buy more, buy more often, and at
higher prices.
|
|
 |
|
|
1. The Banana/Lettuce
Story 2.
The New Me Story
3. The Who Are you
Story
4. The Worry Story
5. The Hidden
Waterfall Story
6. The Consequences
Story
|
7. The Benefits Story
8. The Kind of Like
You Story
9. The How We Do It
Story
10. The Investment
Story
11. The Dress
Rehearsal Story
12. The Next Step
Story |
|
| |
|
Chapter Outline
CLICK HERE TO
READ
KEY POINTS
FROM
"THE DOUBLE YOUR SALES PROCESS"
|
|
Introduction: Simple and Obvious
Part I
1.
John’s Dilemma
Part II
2. Three Simple Secrets
3.
How Stories Work
4.
Mr. Analytical and Mr. Intuitive
5. The Whole and The Sum of the Parts
Part III
6.
The Banana/Lettuce Story
7.
The New Me Story
8.
The Who Are You Story
9.
The Worry Story
10.
The Hidden Waterfall Story
11. The Consequences Story
12.
The Benefits Story
13.
The Kind of Like You Story
14.
The How We Do It Story
15. The Investment Story
16. The Dress Rehearsal Story
17.
The Next Step Story
Part IV
18. John’s Discovery
19.
Your Next Step
|
|
| |
|
|
|
The live, on-site,
intensive, two-day Double Your Sales Professional Workshop
is for those who want the best possible experience as they learn this
process, and who are looking for the quickest and most effective path to
implementation. The Workshop is taught by Scott Farnsworth personally or by another
seasoned master of the Double Your Sales process. The Workshop consists
of instruction, examples, exercises, activities, rehearsals, and
interaction that will absolutely have you using the process with skill
and confidence at the end of two days. It includes, at no additional
cost, a two-month group coaching module by live telephone conference
calls to help you stay on track, follow up after the Workshop, and fully
implement the Double Your Sales process in your business.
"One final comment—because I
had already read your book and listened to your CD set, I almost didn’t
attend the Workshop, believing I had derived most of the value from
those two resources. However, when I left the workshop after the second
day, I was SO THANKFUL I had attended. The book and CD’s are great, but
everything came together fully only after having invested those two day.
Thank you Scott!" John Fisher, Fort
Lauderdale, Florida
"The insight and tools that you gain from Scott's workshop are
invaluable! Plain and simple."
Alli Durinzi,
Narberth, PA
"I've been exposed to
many systems and processes all intended on helping me
to be better at what I
do. I think the tools Scott has created, and in particular his
12 step Double Your Sales program has made the biggest impact on
me. The way this system helps you to create an ease and flow
within your sales process is nothing short of genius, mainly
because it's just very natural and comfortable for everyone
involved. It doesn't ever feel like selling." Yale Levey,
Roseland, NJ
|
|
| |
|
|
|
A
self-study training program on 18 audio CDs and workbook, Double Your
Sales Self-Study System, is for professionals who like to get
their training at their own pace in their own place. It includes
written assignments and worksheets to make the Double Your Sales process
immediately a part of your customer engagement system. The program
includes, at no additional cost, a two-month group coaching module by
live conference calls to follow up and support your implementation of
the process.
"The home study
course is terrific. I like your approach. I “practiced” today on a
young bank officer. What a great way to connect with another human
being. Amazing! I’m hardly an old hand at story telling at this
point, but I know it is a terrific way to bring my true self across
to people and vice versa. Thank you, Scott."
Howard C. Stross, Oldsmar, FL
|
|
| |
|
|
|
The Double Your
Sales Customized Group Workshop is for groups of six or more that want us to create and present a customized, dedicated seminar to their sales
professionals. In addition to all the benefits of the live, intensive
Double Your Sales Professional Workshop, as noted above, this format
allows us to focus on specific issues and unique situations faced by
your group. In addition, a customized follow-up and implementation
program will ensure that all participants successfully implement the
training they receive in the workshop.
If you have a group of six or more and
would like to learn more about a Double Your Sales Customized Group
Workshop for your organization, please call us at 407-593-2386.
"Hearing
Scott do the story-telling in person makes it much more real and
truly brings this approach to life.
Having
our entire marketing/acct exec staff attend the seminar was highly
beneficial in a number of ways: it enabled my staff to feel
important and be engaged in the process; it was actually efficient –
it enabled us to all get on the same page at once; taking time out
of the office allowed us to step back and think about what we do; it
promoted group bonding, and we headed back to the office with a
shared experience, enthusiasm, & energy for moving forward
together." Randi Siegel, Narberth, PA
|
|
| |
|
|
|
The Double Your Sales process is a 12-step program for
professionals who are sick and tired of losing sales. It’s a proven
remedy for those seeking to recover from poor sales results. It’s
powerful medicine for salespeople who want to boost their business by
being themselves, telling the truth, and helping customers address their
real concerns.
The Double Your Sales
process is not for everyone. It’s not for those who believe a
salesperson can’t be honest and authentic and still “close the deal;”
who believe customers must be pressured by artificial urgency; or who
believe they already know all there is to know about selling.
But since you’ve read
this far, odds are that the Double Your Sales process is
right for you, that it makes sense to you, and that you’re
considering how to put it to work for you.
Let
me invite you to take the next step. SunBridge teaches
professionals how to implement the Double Your Sales process in their
work with prospective customers.
We offer three distinct learning
opportunities.
We offer the Double Your Sales
Professional Workshop the quickest and most effective path to
implementation for individuals who want a live, two-day intensive
workshop experience and live telephone follow-up coaching.
We also offer the Double Your Sales
Self-Study System, which combines audio CDs, an extensive
workbook, and live group coaching to help you master the Double Your
Sales process without the time and expense of travel.
Finally, for groups of six or more, we
offer the Double Your Sales Customized Group Workshop. By
focusing solely on your organization, we tailor the Double Your Sales
Professional Seminar to the unique issues and challenges of your group
of professionals, and we fashion a follow-up and implementation program
to suit your group’s needs.
If you want to discuss Double Your Sales
training for a group, or you’re interested in intensive one-to-one
coaching with this process, please email us at
admin@DoubleYourSalesNow.com or call us at 407-593-2386. We’ll be
happy to talk about how we can help you, a small group of professionals,
or your entire sales
organization become masters of this powerful process.
So now the ball is in your court. If
you’re ready for an honest and authentic approach to professional
selling, if you’re ready to turn more prospects into customers and
bigger sales, contact us today. We’d love to help you DOUBLE YOUR
SALES.
|
|
| |
|
|
|
Scott Farnsworth
President and Founder
SunBridge, Inc.
3214 Bayflower Avenue
Harmony, Florida 34773
Telephone
407-593-2386
Fax
407-292-6242
scott@DoubleYourSalesNow.com
www.DoubleYourSalesNow.com
Scott Farnsworth is an attorney and a Certified Financial
Planner©. He is the president of SunBridge, Inc. and the
founder of The Legacy Builder Network. He is
the author of three books: Closing the Gap: A Revolutionary Approach to Client
Services, Like a Library Burning: Sharing and Saving a
Lifetime of Stories, and Double Your Sales: An Honest and
Authentic Approach to Professional Selling.
Scott was recently named one of Financial Advisor Magazine’s
“Innovators of the Year.” He designs and delivers transformative
workshops for professionals, including “The Legacy Builder Retreat,”
“Mastering the High End Close,” “The Double Your Sales Professional
Seminar” and “The Wealth & Wisdom
Summit.”
He is the inventor of The SunBridge Money & Success Client Connection
SystemTM, and is a certified Time to Think®
Facilitator, Coach and Consultant.
Scott is a native of Fruitland, New Mexico. He earned his undergraduate
degree magna cum laude in Portuguese and Political Science and
his law degree magna cum laude
He has nearly three decades of professional experience as an
estate-planning attorney and financial planner, was Vice President and
Trust Officer at Trustmark National Bank, and was an assistant professor
of business law at the University of Southern Mississippi. He and
his wife Marcie live in Harmony, Florida, and are the parents of six
children and the grandparents of five grandchildren. |
|
|
